Juan Manuel Aguayo

Juan Aguayo – AutorretratoIMG_-i6bh1l

Juan Manuel Aguayo is the current Chief Executive Officer (CEO) of AGUAYO (www.aguayo.co), specializing in User Experience (UX) Strategy and the design of digital Products and Services. He also has additional expertise in art direction and professional digital photography.

He has experience in developing various digital projects using UX research methodologies with the goal of creating scalable and user-friendly digital platforms. His work includes the development of applications for tablets and mobile phones, e-commerce platforms, responsive multi-device websites, online communities, and social media application development, among other projects.

In addition to his digital project management, he is involved in professional photography projects (Photography: www.juanaguayo.com). His photography work has been featured twice in the special edition of the Lurzer's Archive editorial group known as “200 Best Ad Photographers Worldwide” in 2014/15 and 2016/17. His skills in art direction and photography contribute to the aesthetic aspect of User Experience (UX) in any product or service.

Career Statement

Two basic principles stand for my professional life: 1) you stop learning the moment you reply “I know” and 2) each problem is a new opportunity, and very likely, a unique one.

Commitment, curiosity and passion are the motto of my projects. I have strong skills in developing problem-solving strategies through powerful ideas, and implementing solutions on digital, focused on user experience design standards.


I work under no-negotiable principles of respect, honesty and equality.

Conferences & Education

Conferences by Juan Manuel Aguayo

  • Strategic UX: The Cornerstone of Modern Technological Strategies. Liferay Summit, Bogotá, Colombia, 2023.
  • User Experience in Digital Environments (Experiencia de Usuario en Ambientes Digitales). TS Taller Cinco, Bogotá, Colombia, 2021.
  • The Importance of Data in User Experience Design (La importancia de los datos en el Diseño UX · Entrevista). IxDA Bogotá, Bogotá, Colombia, 2020.
  • UX Design: Foundations of Solid Business Culture (Diseño de UX: Base de la Cultura Organizacional). Conference at ILA2019, Medellín, Colombia, 2019.
  • Foundations of User Experience (Fundamentos de Experiencia de Usuario). Lecture to Master's Students at Universidad de los Andes, Bogotá, Colombia, 2018.
  • What is User Experience (¿Qué es Experiencia de Usuario?). International Cooperative Alliance (Alianza Cooperativas Internacional), Mexico, 2017.
  • Designing Successful Digital Products (Diseño de Productos Digitales Exitosos). International Cooperative Alliance (Alianza Cooperativas Internacional), Mexico, 2017.
  • UX Talk: Design Patterns (Patrones de Diseño). Coomeva, Cali, Colombia, 2016.



  • Mentor in Design Lab UX Academy (Since 2020)


Formal Education

  • Pontificia Universidad Javeriana
    Bogotá, Colombia
    Undergraduate Program: Social Communications (2009)


Certifications and Seminars

  • Python Django Dev to Deployment (Udemy) 2021
  • IoT Online Course: An Introduction to Programming the Internet of Things (IoT) (6 Courses) 2019.
  • Accounting and Financial Statements Analysis (Udemy) 2018
  • Javascript: Understanding the Weird Parts (Udemy) 2019
  • UX Intensive: Intensive Seminar on User Experience (UX) focused on products and services by Adaptive Path, Denver, USA, October 2016.
  • SEO 101: Distilled U (Online Course: http://www.distilled.net/u/home/) January 2013
  • Gamification. University of Pennsylvania, Wharton, Prof. Kevin Werbach (Online Course: Coursera.Org) August 2012
  • Young Executives Summit: Leadership, Innovation & Entrepreneurship, Babson College (Bogotá, Colombia) November 2011
  • Relational Marketing and CRM 2011, Latin American Tour (Bogotá, Colombia) September 2011
  • Dreamforce 2011: Salesforce (San Francisco, California) September 2011
  • Google Analytics Certification 2018
  • Diploma: Marketing in Social Networks and Web 2.0, CESA College of Higher Studies (Bogotá, Colombia) March 2011
  • ICOM Digital Workshop at BDW – Boulder Digital Works (Boulder, Colorado) October 2010
  • Diploma in Interactive Animation with Flash and Action Script 3.0: Cymetria, Adobe Authorized Center (Bogotá, Colombia) December 2010.